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CLIENT: RTL GROUP
ROLE: CREATIVE LEAD
YEAR: 2019-2020
ASSIGNMENT
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Development of a scalable military content format
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Focused on international applicability
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Suitable for multiple channels and markets
INPUT AS CONCEPT &
CREATIVE LEAD
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Concept development and format architecture
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Positioning and pitch preparation
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Creative translation into a commercial proposal
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Pitching the concept to programme management and executive board at RTL Germany
The format sold and was produced in Germany.
Broadcast on prime-time on leading broadcaster RTL Germany under the title Unbreakable – Wir machen Dich stark!
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