CLIENT: SBS PRODUCTIONS
ROLE: HEAD OF DEVELOPMENT
YEAR: 2015-2017
As Head of Development at SBS Productions, I led the format development of two television concepts in close collaboration with Fashionchick and broadcaster NET5.
The project started with a daily short-form concept and when proven succesfull I was given the assignment to into add a format for a a prime-time show.
KEY RESPONSIBILITIES
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Concept and format development of the daily short-form program
“Elke Dag Een Look” (EDEL) – 1-minute daily fashion format -
Strategic co-development with Fashionchick and NET5
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Development of the extended 25-minute format
“Fashionchick Make-Over” -
Negotiation and alignment in sponsorship conversations
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Development of overall look & feel and visual identity
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Talent coaching and on-screen guidance
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Direction of Season 1 of EDEL
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Direction of the pilot episode of Fashionchick Make-Over (EPS4 in broadcast)
IMPACT
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Successful transition / addition from creating a 1 minute short-form daily concept to full-length television format
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Strengthened cross-platform visibility of the Fashionchick brand
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Integration of commercial partnerships within editorial storytelling
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Established scalable format structure for multi-season rollout
